Bernard Cova

No bio available. Add one in Open Library.

Books by Bernard Cova (50 max)

+ shelf+ list

Consumer tribes

2007

Bernard Cova

+ shelf+ list

Consuming experience

2006

Bernard Cova

+ shelf+ list

Start-Ups and the Mobilization of Social Interactions

2023

Franck Barès, Bernard Cova, Anicet Nemani

+ shelf+ list

Stratégies de soumission aux appels d'offres internationaux de projets industriels

1989

Bernard Cova

+ shelf+ list

Au-delà du marché: quand le lien importe plus que le bien

1995

Bernard Cova

+ shelf+ list

Stratégies d'incertitude

1996

Bernard Cova, Sylvain Wickham

+ shelf+ list

The postmodern explained to managers: implications for marketing.

1996

Bernard Cova

+ shelf+ list

Project Marketing: Beyond Competitive Bidding

2002

Bernard Cova, Pervez Ghauri, Robert Salle

+ shelf+ list

Cosuming Experience

2006

Bernard Cova

+ shelf+ list

Interpretive Consumer Research

2008

Bernard Cova, Richard Elliott

+ shelf+ list

Interpretive Consumer Research. Qualitative Market Research

2014

Bernard Cova, Richard Elliott

+ shelf+ list

La vie sociale des marques

2017

Bernard Cova