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Harald J. van Heerde | lit.salon

Author

Harald J. van Heerde

HJ

Author record

3 works

2002–2009 across 3 dated works

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Flexible decomposition of price promotion effects using store-level scanner data2002
The brand switching fraction of promotion effects: unit sales versus elasticity decompoositions2002
Promotion Dynamics2009
With Scott A. Neslin

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3 works

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Promotion Dynamics2009
With Scott A. Neslin
1 edition
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The brand switching fraction of promotion effects: unit sales versus elasticity decompoositions2002
1 edition
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Flexible decomposition of price promotion effects using store-level scanner data2002
1 edition
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0
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0
lists
0
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