Douglas Bowman

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Books by Douglas Bowman (50 max)

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Managing customer-initiated contacts with manufacturers the impact on share of category requirements and word-of-mouth behavior

2000

Douglas Bowman

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Introduction to High Content Screening: Imaging Technology, Assay Development, and Data Analysis in Biology and Drug Discovery

2014

Steven A. Haney, Douglas Bowman, Arijit Chakravarty, Anthony Davies, Caroline Shamu

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The impact of competitive context on the allocation of marketing mix resources

1998

Douglas Bowman

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Market Response and Marketing Mix Models: Trends and Research Opportunities

2010

Douglas Bowman, Hubert Gatignon

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An Introduction To High Content Screening : Imaging Technology, Assay Development, and Data Analysis in Biology and Drug Discovery

2015

Steven A. Haney, Douglas Bowman, Anthony Davies