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Christine Moorman | lit.salon

Author

Christine Moorman

9 works

1993–2023 across 8 dated works

No biography is available yet.

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Relationships between providers and users of market research the role of personal trust1993
The paradox of low quality and high use how researcher trust impacts market research outcomes1995
Walking the tightrope: improvisation and information use in new product development1995
Competitive responses to external market information flows the case of the Nutrition labeling and education act1997

Books

8 works

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Assessing marketing strategy performance2004
1 edition
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The paradox of low quality and high use how researcher trust impacts market research outcomes1995
3 editions
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Competitive responses to external market information flows the case of the Nutrition labeling and education act1997
3 editions
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Relationships between providers and users of market research the role of personal trust1993
3 editions
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Strategic Market Management 11E2021
1 edition
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Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization2019
With Robert W. Palmatier, Ju-Yeon Lee
1 edition
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Walking the tightrope: improvisation and information use in new product development1995
2 editions
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Strategic Market Management2023
With David A. Aaker
1 edition
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