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Association of National Advertisers | lit.salon

Author

Association of National Advertisers

38 works

1927–1983 across 28 dated works

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Selling to syndicates: chain stores and mail order houses. A digest of practices, policies and opinions of 66 A.N.A. member companies on this highly important subject1927
Advertising budget1931
An analysis of 285 national advertising budgets, 1932-1933: including a comparison with budget figures for the years 1929 and 19301933
An analysis of the distribution costs of 312 manufacturers1933

Books

28 works

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Advertising at the point of purchase1957
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Practical guides and modern practices for better advertising management1957
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A.N.A. member practices and views on advertising agency compensation: a summary report1972
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Magazine circulation and rate trends, 1940-19651966
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Newspaper circulation and rate trends (1946-1968)1969
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Current company practices in the use of corporate advertising [1981 survey report.]1982
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An analysis of the distribution costs of 312 manufacturers1933
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Prevailing cooperative advertising practices an analysis of the provisions of the cooperative advertising agreements of 71 A.N.A. member companies in a variety of industries together with a comprehensive check list - for assisting in the preparation or revision of such agreements1953
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Newspaper circulation and rate trends, 1946-19601960
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Management of the new product function: a guidebook.1980
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An analysis of 285 national advertising budgets, 1932-1933: including a comparison with budget figures for the years 1929 and 19301933
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A survey of 299 national advertising budgets, 1934-19351936
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Provisions in advertiser-agency agreements.1963
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Organization and operation of the advertising department1935
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A study of 42 farm publications ...1936
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Magazine circulation and rate trends, 1937-19521953
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Magazine circulaton and rate trends, 1940-19741976
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Current advertiser practices in compensating their advertising agencies.1983
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A rate and circulation study of 404 class, trade and technical publications1941
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Advertising services: full-service agency, a la carte, or in-house?1979
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Using advertising agencies and outside service firms effectively in new product work1978
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The development and approval of creative work1969
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Selling to syndicates: chain stores and mail order houses. A digest of practices, policies and opinions of 66 A.N.A. member companies on this highly important subject1927
1 edition
shelves
0
reviews
0
lists
0
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0
A rate and circulation study of 417 class, trade and technical publications1942
1 edition
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