Roland T. Rust

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Books by Roland T. Rust (50 max)

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Service Quality: New Directions in Theory and Practice

1993

Roland T. Rust, Richard L. Oliver

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E-Service: New Directions in Theory and Practice

2002

Roland T. Rust, P. K. Kannan

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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

2000

Roland T. Rust, Roland Rust, Valarie Zeithaml, Katherine Lemon

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Return on quality: measuring the financial impact of your company's quest for quality

1994

Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham

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Handbook of Service Marketing Research

2014

Roland T. Rust, Ming-Hui Huang

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A probabilistic measure of model superiority

1981

Roland T. Rust

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An audience flow model of television viewing behavior

1981

Roland T. Rust

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EEG response to advertisements in print and broadcast media

1985

Roland T. Rust

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Advertising media models: a practical guide

1986

Roland T. Rust

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Service marketing

1996

Roland T. Rust

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I/M Service Marketing

1996

Roland T. Rust

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Readings in service marketing

1996

Roland T. Rust

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Getting returns from service quality: is the conventional wisdom wrong?

2000

Roland T. Rust

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Maximaliseren van klantenrelaties: hoe customer equity de ondernemingsstrategie verandert

2001

Roland T. Rust

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E-Service: New Directions in Theory and Practice

2002

Roland T. Rust, P. K. Kannan

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Customer Equity Management

2004

Roland T. Rust, Katherine N. Lemon, Das Narayandas

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Customer Equity Management with Software

2004

Roland T. Rust, Katherine N. Lemon, Das Narayandas

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Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

2021

Roland T. Rust, Ming-Hui Huang