Allan J. Kimmel

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Books by Allan J. Kimmel (50 max)

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Psychological foundations of marketing the keys to consumer behavior

2012

Allan J. Kimmel

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Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Lea's Communication Series)

2003

Allan J. Kimmel

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People and Products Consumer Behavior and Product Design

2015

Allan J. Kimmel

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Ethical issues in behavioral research: a survey

1996

Allan J. Kimmel

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Word of Mouth and Social Media

2014

Allan J. Kimmel, Philip J. Kitchen

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Marketing communication: new approaches, technologies, and styles

2005

Allan J. Kimmel

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Ethics and values in applied social research

1988

Allan J. Kimmel

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Marketing Communication: New Approaches, Technologies, and Styles

2005

Allan J. Kimmel

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Ethics of human subject research

1981

Allan J. Kimmel

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Connecting with consumers: marketing for new marketplace realities

2010

Allan J. Kimmel

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Psychological foundations of marketing

2012

Allan J. Kimmel