Explore Salon Quotes Lists Reviews Writings

—

Changelog About Contact Privacy Donate

Rajeev Batra | lit.salon

Author

Rajeev Batra

15 works

1984–2015 across 15 dated works

No biography is available yet.

Start with

Identifying opportunities for repetition minimization1984
The "Hierarchy of advertising effects": an aggregate field test of temporal precedence1986
Cable TV advertising: in search of the right formula1989
With Rashi Glazer
The New direct marketing: how to implement a profit-driven database marketing strategy1990
With David Shepard Associates, David Associates Shepard

Books

15 works

Featured (15)Featured (15)All (15)All (15)

Search booksSort books

Persuasive Imagery A Consumer Response Perspective2003
With Linda M. Scott
7 editions
shelves
0
reviews
0
lists
0
quotes
0
Marketing issues in transitional economies1999
4 editions
shelves
0
reviews
0
lists
0
quotes
0
Advertising management1996
2 editions
shelves
0
reviews
0
lists
0
quotes
0
Leveraging consumer psychology for effective health communications: the obesity challenge2011
2 editions
shelves
0
reviews
0
lists
0
quotes
0
The new emerging market multinationals: four strategies for disrupting markets and building brands2012
2 editions
shelves
0
reviews
0
lists
0
quotes
0
The New direct marketing: how to implement a profit-driven database marketing strategy1990
With David Shepard Associates, David Associates Shepard
2 editions
shelves
0
reviews
0
lists
0
quotes
0
Cable TV advertising: in search of the right formula1989
With Rashi Glazer
2 editions
shelves
0
reviews
0
lists
0
quotes
0
Leveraging Consumer Psychology for Effective Health Communications : the Obesity Challenge The Obesity Challenge2015
With Victor J. Strecher, Punam Anand Keller
5 editions
shelves
0
reviews
0
lists
0
quotes
0
Psychology of Design Creating Consumer Appeal2015
With Colleen M. Seifert, Diann Brei
5 editions
shelves
0
reviews
0
lists
0
quotes
0
The new direct marketing: how to implement a profit-driven database marketing strategy1995
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Persuasive imagery: a consumer response perspective2003
1 edition
shelves
0
reviews
0
lists
0
quotes
0
The new direct marketing: how to implement a profit-driven database marketing strategy1999
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Marketing Issues in Transitional Economics (The William Davidson Institute Series on Transitional and Emerging Economies)1999
1 edition
shelves
0
reviews
0
lists
0
quotes
0
The "Hierarchy of advertising effects": an aggregate field test of temporal precedence1986
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Identifying opportunities for repetition minimization1984
1 edition
shelves
0
reviews
0
lists
0
quotes
0

End of results

Readers in conversation

Around the salon

Public notes, reviews, lists, and conversations around Rajeev Batra.

The conversation is still open.

There is no public salon activity to show for Rajeev Batra yet.