Explore Salon Quotes Lists Reviews Writings

—

Changelog About Contact Privacy Donate

Raj Sethuraman | lit.salon

Author

Raj Sethuraman

RS

Author record

5 works

1995–2013 across 4 dated works

No biography is available yet.

Start with

National brand and store brand price competition: who hurts whom? / Raj Sethuraman1995
Why do consumers pay more for national brands than for store brands?1997
What makes consumers pay more for national brands than for store brands: image or quality?.2000
Competition Between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions2013
With Jagmohan Raju

Books

4 works

Featured (4)Featured (4)All (5)All (5)

Search booksSort books

What makes consumers pay more for national brands than for store brands: image or quality?.2000
3 editions
shelves
0
reviews
0
lists
0
quotes
0
National brand and store brand price competition: who hurts whom? / Raj Sethuraman1995
3 editions
shelves
0
reviews
0
lists
0
quotes
0
Competition Between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions2013
With Jagmohan Raju
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Why do consumers pay more for national brands than for store brands?1997
2 editions
shelves
0
reviews
0
lists
0
quotes
0

End of results

Readers in conversation

Around the salon

Public notes, reviews, lists, and conversations around Raj Sethuraman.

The conversation is still open.

There is no public salon activity to show for Raj Sethuraman yet.