Malcolm McDonald

Born: 1938

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Born: 1938

Books by Malcolm McDonald (50 max)

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Marketing plans: how to prepare them, how to use them

1984

Malcolm McDonald

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Marketing planning in an industrial and international context.

1979

Malcolm McDonald

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The marketing plan: a pictorial guide for managers

1987

Malcolm McDonald, Malcolm H.B. McDonald, Peter Morris

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Handbook of marketing planning

1980

Malcolm McDonald

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Handbook of international marketing

1982

Malcolm McDonald, John K. Ryans

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International marketing planning.

1982

Malcolm McDonald

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International marketing & technology transfer

1983

Malcolm McDonald

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Marketing

1985

Malcolm McDonald

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How to sell a service: guidelines for effective selling in a service business

1986

Malcolm McDonald

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Effective industrial selling

1988

Malcolm McDonald

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Strategic marketing planning

1992

Malcolm McDonald

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Retail marketing plans: how to prepare them : how to use them

1993

Malcolm McDonald

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Market segmentation: a step-by-step approach to creating profitable market segments

1994

Malcolm McDonald

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Marketing plans that work: targeting growth and profitability

1997

Malcolm McDonald