01
Consumer rule following and rule switching behavior: theory and implications
The earliest high-confidence catalog date in this author overview is 1977.
Author
Donald R. Lehmann
19 cataloged contributions
1977–2007 across 12 high-confidence dated works
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A considered starting point for reading Donald R. Lehmann, drawn from catalog context and salon activity when available.
03
Individual differences in search behavior and recall of package information on a non-durable
A clearly attributed work with a supported 1979 catalog date.
06
Reflections on the Futures of Marketing : Practice and Education
A clearly attributed work with a supported 1997 catalog date.
The catalog
Bibliography
13 works
Core ranking is using the catalog’s provisional quality order while the versioned ranking population is prepared.
8 cataloged editions
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With Russell S. Winer
6 cataloged editions
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3 cataloged editions
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1 cataloged edition
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1 cataloged edition
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Recorded as 1973; date may be inaccurate
2 cataloged editions
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1 cataloged edition
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1 cataloged edition
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1 cataloged edition
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