Charles W. Lamb

Born: 1944

Charles W. Lamb Jr. is a professor of Marketing at the M. J. Neely School of Business at Texas Christian University. He has authored or co-authored more than a dozen books and over 150 articles about marketing.

Charles W. Lamb

Books by Charles W. Lamb (50 max)

Essentials of Marketing: Study Guide

Marketing

Principles of marketing

Bundle MKTG, 13th + MindTapV2. 0, 1 Term Printed Access Card

Great ideas for teaching marketing

Marketing

Mktg Marketing

MKTG

MKTG

Proceedings of the 1983 Academy of Marketing Science Annual Conference

The Freshwater Fish Marketing Corporation of Canada

The Pricing function: a pragmatic approach

Theoretical developments in marketing

Cases and readings for marketing for nonprofit organizations

Marketing cases: Instructor's manual

Marketing cases

Strategic marketing for nonprofit organizations: cases and readings

Marketing cases. Instructor's manual

Marketing cases

Marketing Plan Project - Marketing

Marketing & Technology

Marketing

Marketing

Marketing Plan Project- Marketing

Strategic Marketing Management Cases w/Excel Spreadsheets

Marketing (Grademaker Study Guides)

Essentials of marketing

Essentials of Marketing w/Student CD-ROM

Marketing

Marketing

Marketing (Marketing: University of Memphis, Fogelman School of Business)

Marketing

Marketing

Mktg 30 2009 Edition with Review Card and Premium Web Site Printed Access Card With Access Code

Mktg4 Student Edition

Marketing

MKTG4: instructor edition

MKTG 2ce

MKTG (with Marketing CourseMate with eBook and Career Transitions 2.0 Printed Access Card) / Edition 6

Essentials of marketing

Essentials of marketing

Marketing

MKTG 7 (with CourseMate with Career Transitions Printed Access Card) / Edition 7

Custom Marketing for NAU

Mktg 8

MKTG 8 (with CourseMate Printed Access Card)

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

MKTG 8 Principles Of Marketing

MKTG 9

Marketing 5e