Gerard J. Tellis

Born: 1950

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Born: 1950

Books by Gerard J. Tellis (50 max)

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The SAGE Handbook of Advertising

2007

Gerard J. Tellis, Tim Ambler

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Will & Vision: How Latecomers Grow to Dominate Markets

2002

Gerard J. Tellis, Peter N. Golder, Clayton M. Christensen

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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)

2003

Gerard J. Tellis

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Advertising exposure, loyalty, and brand purchase: a two-stage model of choice

1987

Gerard J. Tellis

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The price elasticity of selective demand a meta-analysis of sales response models

1988

Gerard J. Tellis

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Advertising and sales promotion strategy

1997

Gerard J. Tellis

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Decomposing the effects of direct TV advertising: which ad works, when, where, and how often?

1999

Gerard J. Tellis

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The international takeoff of new products: the role of economics, culture, and country innovativeness

2002

Gerard J. Tellis

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Estrategias de Publicidad y Promocion

2005

Gerard J. Tellis

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Unrelenting Innovation How To Build A Culture For Market Dominance

2013

Gerard J. Tellis