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Wagner A. Kamakura | lit.salon

Author

Wagner A. Kamakura

3 works

1991–2000 across 2 dated works

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Measuring consumer perceptions of brand quality with scanner data: implications for brand equity1991
Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)2000
With Michel Wedel

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3 works

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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
With Michel Wedel
Recorded as 1998; date may be inaccurate
5 editions
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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)2000
With Michel Wedel
1 edition
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0
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0
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0
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Measuring consumer perceptions of brand quality with scanner data: implications for brand equity1991
2 editions
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