Gordon Wills | lit.salon

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Gordon Wills | lit.salon

Gordon Wills

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Books by Gordon Wills (50 max)

The Knowledge Game: The Revolution in Learning and Communication in the Workplace

1998

Marketing through research.

1967

Technological forecasting and corporate strategy

1969

Sources of U.K. marketing information

1969

New ideas in retail management: selected perspectives and viewpoints

1970

Exploration in marketing thought

1971

Gordon Wills, Gordon Prestoungrange

Contemporary marketing.

1971

Gordon Wills, Gordon Prestoungrange

The beneficial library: a methodological investigation to identify ways of measuring the benefits provided by libraries

1977

Demonstrable productivity from management education

1980

Your enterprise school of management

1993

Marketing since the Roman empire.

1960

Integrated Brewers Limited: a case of product management.

1966

Pricing strategy: reconciling customer needs and company objectives : viewpoints of leading authorities

1969

Output budgeting in marketing

1972

The European customer in a technological society.

1973

Strategic issues in marketing

1974

Packaging as a source of profit

1975

Tailor making managers: our Cranfield experiments

1976

How bad are your marketing communications?.

1977

Lateral marketing thoughts.

1979

Marketing of continuing management development.

1981

Continuing studies for managers: some illumination of educational innovation in a universitybusiness school (1975-1979).

1981

Introducing Marketing

1984

Effective product organisation and development

1985

Creating wealth through management development

1988

Entrepreneurs: a blueprint for action

1988

Gordon Wills, Sheena Atkinson

Marketing reality: the sole end and purpose of production is consumption

1991

Creating a marketing intelligentsia

1991

Augustine's Childhood

2001