George M. Zinkhan

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Books by George M. Zinkhan (50 max)

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Electronic Commerce: The Strategic Perspective

2000

Richard Thomas Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

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Capital budgeting: emerging issues and trends

1994

George M. Zinkhan

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Marketing and finance interface

1997

George M. Zinkhan

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Advertising research: the Internet, consumer behavior, and strategy

2000

George M. Zinkhan

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Marketing to and serving customers through the Internet

2001

George M. Zinkhan, Kishore Gopalakrishna Pillai