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Christopher H. Lovelock | lit.salon
Christopher H. Lovelock
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Books by Christopher H. Lovelock (50 max)
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Services marketing: text, cases & readings
1983
Christopher H. Lovelock, Christopher Lovelock, Jochen Wirtz
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Essentials of Services Marketing
2008
Jochen Wirtz, Patricia Chew, Christopher H. Lovelock
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Marketing Challenges: Cases and Exercises (McGraw-Hill Series in Marketing)
1989
Christopher H. Lovelock
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Services marketing people, technology, strategy
2003
Christopher H. Lovelock
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Nonbusiness marketing cases annotated bibliography and information on related cases and sample course outlines
1977
Christopher H. Lovelock
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Marketing public transportation: policies, strategies, and research needs for the 1980's
1980
Christopher H. Lovelock
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Public and Nonprofit Marketing: Readings and Cases
1989
Christopher H. Lovelock
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Cases in public and nonprofit marketing
1977
Christopher H. Lovelock
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Non-business marketing cases
1980
Christopher H. Lovelock
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Marketing for public and nonprofit managers
1984
Christopher H. Lovelock
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Managing services: marketing, operations, and human resources
1988
Christopher H. Lovelock
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Product plus: how product ₊ service = competitive advantage
1994
Christopher H. Lovelock
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European Casebook on Implementing Service Strategies (European casebook series in management)
1994
Christopher H. Lovelock
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Mercadotecnia de Servicios
1997
Christopher H. Lovelock
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Principles of service marketing and management
1999
Christopher H. Lovelock
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Services Marketing (European Perspectives)
1999
Christopher H. Lovelock
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Balanced transportation planning for suburban and academic communities a case study of the San Francisco Peninsula
1973
Christopher H. Lovelock, Christopher H Lovelock, Stanford Workshops on Political and Social Issues
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Readings in public and nonprofit marketing
1978
Christopher H. Lovelock
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Structural models for the analysis of traveler attitude-behavior relationships
1978
Christopher H. Lovelock, Ricardo Dobson
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Theoretical contributions from services and nonbusiness marketing
1979
Christopher H. Lovelock
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Periodicals of interest to researchers in marketing: an evaluation of holdings in Baker Library
1979
Christopher H. Lovelock, Gul T. Butaney
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The role of marketing in improving Postal Service effectiveness
1980
Christopher H. Lovelock
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Evaluating introductory marketing textbooks: comparative appraisals of sixteen introductory marketing textbooks
1980
Christopher H. Lovelock, Margaret R. Cvar
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Problems in marketing
1981
E. Raymond Corey, Christopher H. Lovelock
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Services marketing: new insights from consumers and managers
1981
Christopher H. Lovelock, Marketing Science Institute
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Public and nonprofit marketing--cases and readings
1984
Christopher H. Lovelock
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Marketing challenges: cases and exercises
1985
Christopher H. Lovelock, Charles B. Weinberg
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Marketing challenges: cases and exercises
1989
Christopher H. Lovelock, Charles B. Weinberg, John D. Claxton
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Marketing challenges: cases & exercises
1993
Christopher H. Lovelock, Charles B. Weinberg
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Marketing challenges: cases & exercises
1993
Christopher H. Lovelock, Charles B. Weinberg
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Fu wu ying xiao di san ban
2001
Christopher H. Lovelock
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Services marketing in Asia: managing people, technology, and strategy
2005
Christopher H. Lovelock
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Valuepack : Marketing Channels/Services Marketing : International Edition/Internet Marketing: Strategy, Implementation and Practice/Principles of Direct and Database Marketing
2007
Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary, Christopher H. Lovelock
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Services marketing: people, technology, strategy
2011
Christopher H. Lovelock
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Services marketing: people, technology, strategy
2011
Christopher H. Lovelock
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Services marketing people, technology, strategy
2016
Christopher H. Lovelock
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Marketing public transportation
Christopher H. Lovelock
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Marketing challenges
Christopher H. Lovelock, Charles B. Weinberg
