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Robert F. Elder | lit.salon

Author

Robert F. Elder

RF

Author record

3 works

1931–1935 across 2 dated works

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Does radio sell goods?: A laboratory measurement of the sales effectiveness of radio broadcasting, based on a study of the relative consumer use of radio advertised products in radio homes and non-radio homes in 10 representative cities1931
Fundamentals of industrial marketing1935

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Does radio sell goods?: A laboratory measurement of the sales effectiveness of radio broadcasting, based on a study of the relative consumer use of radio advertised products in radio homes and non-radio homes in 10 representative cities1931
1 edition
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Fundamentals of industrial marketing1935
1 edition
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