M. Venkatesan

Born: 1936

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Born: 1936

Books by M. Venkatesan (50 max)

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Scientific marketing research

1971

Gerald S. Albaum, M. Venkatesan

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Creativity in services marketing: what's new, what works, what's developing

1986

M. Venkatesan, Diane Schmalensee

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Consumer behavior: contemporary research in action

1970

Robert J. Holloway, Robert A. Mittelstaedt, M. Venkatesan

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An introduction to marketing experimentation: methods, applications, and problems

1971

M. Venkatesan