Jerome B. Kernan

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Books by Jerome B. Kernan (50 max)

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Perspectives in marketing theory

1968

Jerome B. Kernan

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Promotion an introductory analysis

1970

Jerome B. Kernan

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Explorations in consumer behavior: a symposium held at the University of Texas, April 18-19, 1966.

1968

Montrose S. Sommers, Jerome B. Kernan

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Perspectives in marketing theory

1968

Jerome B. Kernan, Montrose S. Sommers

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Promotion: an introductory analysis

1970

Jerome B. Kernan