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C. Whan Park | lit.salon

Author

C. Whan Park

6 works

1987–2016 across 6 dated works

No biography is available yet.

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Marketing management1987
Choosing what I want versus rejecting what I don't want: an application of decision framing to product option choice decisions1999
Brand Attachment: Constructs, Consequences and Causes2008
Handbook of brand relationships2009
With Deborah J. MacInnis

Books

6 works

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Handbook of brand relationships2009
With Deborah J. MacInnis
6 editions
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Brand Attachment: Constructs, Consequences and Causes2008
1 edition
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Marketing management1987
1 edition
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Brand Meaning Management2015
With Naresh K. Malhotra, Deborah MacInnis
2 editions
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Choosing what I want versus rejecting what I don't want: an application of decision framing to product option choice decisions1999
1 edition
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0
reviews
0
lists
0
quotes
0
Brand Admiration: Building a Business People Love2016
With Andreas B. Eisingerich, Deborah J. MacInnis, Allen M. Weiss
3 editions
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