Paul Farris | lit.salon

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Paul Farris | lit.salon

Paul Farris

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Books by Paul Farris (50 max)

Marketing metrics: the definitive guide to measuring marketing performance

2007

Key marketing metrics: the 50+ metrics every manager needs to know

2009

Using a nonlinear response function in estimating advertising's carry-over effects

1978

Relationships between changes in industrial advertising and promotion expenditures and changes in market share

1976

An investigation into the impact of advertising on the price of consumer products

1979

Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies

1980

Advertising & promotion management: a manager's guide to theory & practice

1983

The relationship between distribution and market share

1988

The profit impact of marketing strategy project: retrospect and prospects

2004

Market structure research: theory and practice in agricultural economics

1969

Determinants of advertising intensity a review of the marketing literature

1977

Advertising intensity in consumer goods businesses: an empirical analysis

1978

Accounting for the market share-ROI relationship

1989

Retail power monster or mouse?

1992

Marketing metrics: the definitive guide to measuring marketing performance

2010

Cutting Edge Marketing Analytics

2014

Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox

Canada Bear: Volume 1

2019

Paul Farris, Lafayette Azevedo, Carlos Avevedo, Matt Critchfield, Sean Wilson