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Robert D. Buzzell | lit.salon
Robert D. Buzzell
Born:
1933
No bio available.
Add one in Open Library.
Born:
1933
Books by Robert D. Buzzell (50 max)
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Product profitability measurement and merchandising decisions.
1965
Robert D. Buzzell
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Marketing
1972
Robert D. Buzzell
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Marketing in an electronic age
1985
Vincent P. Barabba, Robert D. Buzzell
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Value added by industrial distributors and their productivity.
1959
Robert D. Buzzell
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Operating results of food chains in 1961
1962
Robert D. Buzzell
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A basic bibliography on mathematical methods in marketing.
1962
Robert D. Buzzell
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Competitive preference and sales effectiveness: a statistical analysis of the relationship between Schwerin test scores and changes in market share for tested brands
1964
Robert D. Buzzell
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Mathematical models and marketing management
1964
Robert D. Buzzell
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Product profitiability measurement and merchandising decisions: a pilot study in retail food stores
1965
Robert D. Buzzell
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Denver-Chicago Trucking Company, inc.: analysis of proposed new routes
1966
Robert D. Buzzell, Joel D. Goldhar, Ill.). Transportation Center Northwestern University (Evanston
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Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964
1966
Robert D. Buzzell
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Product innovation in food processing, 1954-1964
1967
Robert D. Buzzell
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Marketing research and information systems: text and cases
1969
Robert D. Buzzell
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Marketing research and information systems: text and cases
1969
Robert D. Buzzell
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Market Research Information Systems
1969
Robert D. Buzzell
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How can research contribute to improved "marketing" in non-business organizations?
1970
Robert D. Buzzell
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The role of advertising in the marketing mix
1971
Robert D. Buzzell
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Automobile advertising expenditures and sales during the 1970 GM strike
1971
Robert D. Buzzell
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Marketing and marketing education: partners or parasites?
1972
Robert D. Buzzell
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Marketing: a contemporary analysis
1972
Robert D. Buzzell
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Marketing and economic performance: meaning and measurement
1972
Robert D. Buzzell
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Market share, profitability and business strategy
1974
Robert D. Buzzell
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Industrial marketing costs: an analysis of variations in manufacturers' marketing expenditures
1976
Robert D. Buzzell
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Marketing costs in industrial businesses: a study of variations in manufacturers' marketing expenditures and the relationship between changes in advertising and promotion expenditure and changes in market share
1976
Robert D. Buzzell
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Marketing costs in consumer goods industries
1976
Robert D. Buzzell
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Are there "natural" market structures?
1979
Robert D. Buzzell
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Is vertical integration a profitable strategy?
1982
Robert D. Buzzell
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The rediscovery of marketing
1986
Robert D. Buzzell
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The PIMS principles: linking strategy to performance
1987
Robert D. Buzzell
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PIMS research bibliography: a listing of articles, books and other publications based on the PIMS data base
1987
Robert D. Buzzell
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Multinational marketing management: cases and readings
1988
Robert D. Buzzell, John A. Quelch
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Il marketing nell'era elettronica
1988
Robert D. Buzzell, Vincent P. Barabba
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I/M Multinatnl Mrktng
1988
John A. Quelch, Robert D. Buzzell
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Global marketing management: cases and readings
1992
Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
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Channel partnerships: a new approach to streamlining distribution
1994
Robert D. Buzzell
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Global marketing management: cases and readings
1995
Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
