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Leonard J. Parsons | lit.salon

Author

Leonard J. Parsons

11 works

1973–2003 across 10 dated works

No biography is available yet.

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Setting advertising appropriations: decision models and econometric research1973
The impact of advertising on the aggregate consumption function1974
Marketing models and econometric research1976
Instructor's manual with transparency masters to accompany 'Marketing management , text and cases'1980
With William J. Qualls, Douglas J. Dalrymple

Books

10 works

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Market response models: econometric and time series analysis1989
With Dominique M. Hanssens, Randall L. Schultz
4 editions
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Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing)2003
With Dominique M. Hanssens, Randall L. Schultz
2 editions
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Marketing management: strategy and cases1990
With Douglas J. Dalrymple
4 editions
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Marketing Management: Text and Cases (Marketing Management)2000
With Douglas J. Dalrymple
1 edition
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0
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Marketing models and econometric research1976
1 edition
shelves
0
reviews
0
lists
0
quotes
0
Instructor's manual with transparency masters to accompany 'Marketing management , text and cases'1980
With William J. Qualls, Douglas J. Dalrymple
2 editions
shelves
0
reviews
0
lists
0
quotes
0
The impact of advertising on the aggregate consumption function1974
2 editions
shelves
0
reviews
0
lists
0
quotes
0
Marketing Management Text and Cases1981
With Douglas J. Dalrymple
2 editions
shelves
0
reviews
0
lists
0
quotes
0
Setting advertising appropriations: decision models and econometric research1973
1 edition
shelves
0
reviews
0
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0
quotes
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Using microcomputers in marketing1986
1 edition
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