BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME
by Matt Haig
2003310 pages
KOGAN PAGE·7 editions
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BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME. (2003)
BRAND FAILURES: THE TRUTH ABOUT THE 100 BIGGEST BRANDING MISTAKES OF ALL TIME. (2003)
KOGAN PAGE, Kogan Page
KOGAN PAGE, Kogan Page
ISBN 10: 0749439270