The Marketing Audit: Translating Marketing Theory into Practice (The Marketing Series : Practitioner)
by McDonald, Malcolm., John Leppard
1993192 pages
Butterworth-Heinemann·1 editions
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The Marketing Audit: Translating Marketing Theory into Practice (The Marketing Series : Practitioner) (1993)
The Marketing Audit: Translating Marketing Theory into Practice (The Marketing Series : Practitioner) (1993)
Butterworth-Heinemann
Butterworth-Heinemann
Paperback
ISBN 10: 0750617063
ISBN 13: 9780750617062