Using Qualitative Research in Advertising
by Margaret A. Morrison, Margaret Ann Morrison, Eric Haley, Kim Bartel Sheehan, Ronald E. Taylor
2002152 pages
Sage Publications, Inc·4 editions
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Using Qualitative Research in Advertising (2002)
Using Qualitative Research in Advertising (2002)
Sage Publications, Inc
Sage Publications, Inc
Paperback
ISBN 10: 0761923837
ISBN 13: 9780761923831