Marketing Strategy (The Dryden Press Series in Marketing)
by O.C. Ferrell, O. C. Ferrell, Michael D. Hartline, George H. Lucas, David Luck
1998407 pages
Harcourt Brace College Publishers·4 editions
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Marketing Strategy (The Dryden Press Series in Marketing) (1998)
Marketing Strategy (The Dryden Press Series in Marketing) (1998)
Harcourt Brace College Publishers
Harcourt Brace College Publishers
Paperback
ISBN 10: 0030248019
ISBN 13: 9780030248016