Integrated Advertising, Promotion, and Marketing Communications, Second Edition
2003576 pages
Prentice Hall·2 editions
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Integrated Advertising, Promotion, and Marketing Communications, Second Edition (2003)
Integrated Advertising, Promotion, and Marketing Communications, Second Edition (2003)
Prentice Hall
Prentice Hall
Paperback
ISBN 10: 0131405462
ISBN 13: 9780131405462