Contemporary Perspectives on Strategic Market Planning
by Roger A Kerin, Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
1990715 pages
Allyn & Bacon·2 editions
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Contemporary Perspectives on Strategic Market Planning (1990)
Contemporary Perspectives on Strategic Market Planning (1990)
Allyn & Bacon
Allyn & Bacon
Paperback
ISBN 10: 0205123015
ISBN 13: 9780205123018