Stewart Adam is Associate Professor in Electronic Marketing in the Faculty of Business and Law, Deakin University, Melbourne. In 2001, Stewart became Australia’s first professorial appointment in electronic marketing. He has co-authored several of Australia’s most popular marketing textbooks. His research interests include social cause marketing, electronic video games and social behaviour, online marketing, search engine optimisation, marketing metrics, and general marketing theory. Source: [Research Data Australia](https://researchdata.edu.au/associate-professor-stewart-adam/511707)