Theorizing Myth is a history of the idea of myth structured as a series of essays on the interplay of myth, narration, overt power and subversive rhetoric. In all cases, Lincoln argues, myth is a type of ideology in narrative form, but the connotations are different throughout the attested 2700 year history of the word.
Part 1 deals with the ancient senses of the word, with Chapter 1 tracing the etymology of "myth" from the Greek muthos and its earliest documented use in Homer and Hesiod. Rather than having the connotation of a fable, it instead denotes a type of speech act said by the powerful who have the means to impart their will upon the world. Logos, in contrast, is a type of speech almost exclusively used by women or the physically weak.
Chapter 2 deals with the history of mythos from Pindar through the pre-Socratics, and into Plato. Throughout these centuries, as Greek science and philosophy increasingly erode at poetic, religiously inspired explanations of the world, mythos gains the connotation of a tale or fable. Plato, however, makes use of the term as an instructive narrative that while not necessarily true, can orient people toward truth. By the Hellenistic era, mythos has taken on its more modern denotation. Though Lincoln doesn't take the argument this far, one can feel like the meanings of the words switch places, with Logos usurping the powerful, divine, omnipotent mantle of mythos by the 1st Century AD, and sealing it with the Gospel of John: "In the beginning was the Logos, and the Logos was with God, and the Logos was God."
Part 2 picks up the history of the idea of Myth at the Renaissance. It's a jarring jump, and while understandable given the connotation of myth changed little in the intervening eras, skipping over so much ground feels like a criminal caesura. For instance, Aristotle's Poetics and Julian the Apostate's "To the Cynic Heracleios" mention some form of the word mythos more than three times as frequently as the Iliad or Odyssey.
