It's not a novel observation that Ernest Cline is a poor writer. His unending Wikipedia lists of exposition are broken up only by completely embarrassing stereotyped-to-shit teenagers and the torturous "This thing really looks like the thing from Thing" gimmick. This book is awful, no doubt. But it's a very fascinating autopsy of Cline as a storyteller. This sci-fi setting is so overdesigned that, despite himself, Cline continues to stumble into elements of serious intrigue he is too deeply incurious to unpack.
In the opening 70-page exposition dump, we first hear of nerd-Godkin Halliday's obsession with 80's pop culture and deep distaste for organised religion. Yet, upon starting a contest after his death, in which the prize is total dominion over one of both realities of existence, he inadvertently leads to the creation of an organised religion (the gunters) with himself as prophet and his 80s obsessions as the sacred text. Surely, then, there is genuine meat on the bone for an analysis of the pop-culture snake eating its tail, or even a showcase of how technological innovation serves an identical function to religion for certain people. We're seeing it right now with AI, the theoretical promise of an infinite bounty leads to both a radical pursuement of and a deep intangible and unverifiable fear and/or love of it. But Cline doesn't believe there is any contradiction in Wade's reverence for the pop culture of the 80s, because that's the stuff he grew up with. It's intrinsically good! So he completely ignores this thread for the entire book.
