By no means highbrow literature but as someone with an aversion to genre fiction I found this one relatively grounded and avoidant of some of the trappings of that area. (Not sure if this one actually counts as Sci Fi to be honest)

A weird novel I would describe as comfy and meditative in a way, but at the same time captures this post 9/11 time period dread quite well. It has this general 2000's time capsule feel of globalization beginning its collapse in on itself, or at least some of the repercussions of it. Pattern Recognition also captures a kind of subtle, more relatable paranoia pervading the entire novel. Enjoyable meditations on marketing/consumption and captures old internet forum culture pretty well.

I'm sure the OCD main character's monologuing lists of brands will turn off some, but as a fashion victim I found the simultaneous fixation and aversion to brands pretty entertaining. A character that removes any branding from their items or clothing basically worshipping anything Japanese, in particular a Buzz Rickson's bomber is really amusing. We all like to see ourselves as above the hamster wheel of consumption, but the reality is we are trapped whether we like it or not. Gibson does a good job of capturing this semi aware characterization of Cayce. The whole bureaucratic marketing counterintelligence stuff is silly but a fun ride, nonetheless.

Not super versed in Gibson's other works but I enjoyed the less SF feel of this one... Maybe underrated is overselling it but I found it interesting and a fun read. There's a feeling he captures here, this desire or pull for any real authenticity in a world devoid of anything aside from products and positing that I found really engaging. Threw on Burial while reading this and it really fit tonally.