With apologies to mumberg. The boomers were right all along.
I don't want to make an exhaustive summary of the arguments of this book because you ought to read it yourself, but I will say that although it's a bit shaky and haphazard in places, I have successfully been convinced that TV (in a perfect world) should, in fact, be eliminated.
Parts of the book reads like boomer ranting. The first point Mander makes relates to the "natural" and "unnatural." I always find this line of argument questionable; the author takes for granted that what is artificial is automatically bad. Supposedly, having constant lighting, air conditioning and weather protection dulls the senses, which rings true, but where does this stop? I am fond of wearing clothes because they are warm and keep me comfortable, but is this not "artificial?" I don't suppose Jerry Mander is saying we should all walk around naked. I quite like having lights to see by and a thermostat to control. If that's at the sacrifice of my senses, then I think it's a worthy trade off. Also, is humanity not natural? I understand technology is manmade, but is man not a natural being? So by extension, surely any desire we have can be called natural. Mander blows through these questions and produces an underdeveloped argument.
There are a few instances like this, but generally there are some good points in here. He talks about how TV puts you into a trance-like hypnotic state, bypassing the conscious brain into the unconscious. Images enter your head and are absorbed uncritically. And importantly the arbiters of this information do not have your best interests at heart, Mander claims the medium demands a certain kind of content which is immediate, vulgar and low. While you watch TV entranced, you allow these businessmen to project a commercialised, narrow and limited view of the world straight into your brain.

Interesting. I thought I'd heard of all the books in the anti-digital communications technology canon. Curious that this one (it seems) is less well-known than Amusing Ourselves to Death, which came later and made similar arguments, though was more focused on the political consequences of television. You might be interested in this article: https://www.derekthompson.org/p/why-everything-became-television . The author argues that short-form video content is a return to media being like television in that it involves mostly passive consumption of content created by far-off people you don't know, in contrast to the 2010s internet, which was still largely about posting stuff yourself and reacting to stuff people you knew posted. Also, the fact that Mander wasn't a political scientist who researched redistricting is a major blow to nominative determinism believers!
Mander's claim to authority on this was his past working in PR and advertising for huge corporations; if I remember correctly Land Rover and American Airlines being among them. He says that during his time working for these companies he learned all the tricks of TV and came too realise how sinister it all was paving the way for his switch to ecology. The book as a whole is a lot more ecology focused that I actually gave it credit for to be honest, but that being said it was probably because I found it the least compelling part of his argument. 'By Williams’s definition, platforms like YouTube and TikTok are an even more perfect expression of television than old-fashioned television, itself. On NBC or HBO, one might tune in to watch a show that feels particular and essential. On TikTok, by contrast, nothing is essential. Any one piece of content on TikTok is incidental, even inessential. The platform’s allure is the infinitude promised by its algorithm. It is the flow, not the content, that is primary.' I thought this was very interesting. The whole time I was reading the book I had the internet in the back of my mind, but I hadn't made the connection that it really is directly continuous rather than a separate form. I had no idea platforms like Youtube and TikTok were so centralised with its creators too. Really one of the only credits you could allow this generation of entertainment was its democratic nature, but really it doesn't seem like it counts for much. If you allow me my conspiracy hat on for a moment, and step into the realm of politics for a second, with the aid of algorithms and even a few shills on the payroll, the internet doesn't seem hardly like the wild west it's purported to be. Also limf should add text formatting to comments wtf.